SEO Benefits of Online Reviews

The SEO Advantages of using  ReputationBuilder

If  you are not using the Reputation Building system, you are losing clients every day!
(Read below & see WHY!)

This post provides as shortened list of key SEO benefits and advantages when using reputationbuilder to request customer feedback and testimonials.

Screenshot: Actual ReputationBuilder customer in Google Search Results

The vast majority of your customers and potential customers never spend a dime until they’ve done a little research on their favorite search engine; sometimes they do a lot of research before they reach for their wallets. The tricky question for you as a business owner is this:

Is my website showing up on the search results list before my competitors’ website?

This is an intense struggle with moving pieces and gears whirling constantly–and almost, but not quite, out of control. Fortunately, there are several things you can do to improve your search engine list ranking–collectively, these activities are called search engine optimization or SEO. Using Reputation Builder is one of the best tools you can use for boosting your SEO ranking organically while also improving the general public’s perception of your company as an awesome place to do business with!

1. Google and Bing like Reputation Builder’s “Rich Snippets”

Reputation Builder makes collecting new testimonials from happy customers quick and easy. As it gathers these new testimonials, Reputation Builder marks the new text in the “rich snippets” format that both Google’s and Bing’s web crawlers understand and can use to index your website in its rankings. The more of these unique “rich snippets” testimonials you collect from your customers, the more likely your business is to rank prominently in the search results.

Screen Shot -1 Customers review page shown as Stars in Google Search Results.

Screen Shot -2 Page Source of the customers webpage using the Testimonials Widget showing the generated Schema.org Review Markup which is indexed as original content of the page by all Search Engines.

2. It’s like having your customers update your website for you.

Search engines like Google and Bing also pay more attention (and give higher rankings) to websites that are frequently updated and active. As Reputation Builder collects testimonials from your customers, it adds them to your website as new, unique content postings. If you have a business with multiple locations, this even improves the location-sensitive search rankings as customers leave location-specific testimonials. Google, Bing, Apple Search, etc. pick up on those location tags so that customers who are looking for your services in a certain area will likely see search results featuring the shop you have that’s closest to them.

3. More mentions on review sites also catch search engines’ attention.

Google, Bing and Apple Search pay particular attention to businesses that have an impressive collection (and a continuously updated stream) of reviews and shout-outs on sites such as Facebook, Twitter, Yelp and Google+. As Reputation Builder constantly encourages customer reviews, testimonials and engagement (and as your awesome service continues to wow customers), search engines use your accumulated star rankings on review sites as citations to decide where to rank your business in their search results (as you can see from the examples below)

Great SEO continues to be absolutely essential to marketing your business, and Reputation Builder is a critical tool to boosting your SEO ranking and getting more new customers to try out your business!

Boost your SEO with Reputation Builder; sign up today!

4. Unique Content – That you don’t even have to write!

Search Engines “crawl” your website on a regular basis checking for updates and new content. Having fresh and additional content such as User generated reviews increases the amount of content that is indexed for your Business in Search Results. In other words the more content you have the better your chances of potential customers finding you.

5. Search Engine results for “Your Business Name + Reviews”

Between 60 and 70% of all consumers and potential customers first check online reviews before purchasing a product or service. Which means potential customers search for words such as “ratings, reviews, testimonials” in association with your business name. Not ranking or having results for those searches may mean you are missing out on new customers.

6. Star Rating showing in organic search results – Visual advantage over your competitors

ReputationBuilder formats reviews and testimonials on your website using Rich Snippets (Schema.org Review format). Doing so not only assures that search engines index your content as original content, but even better – it lets search engines know that those are “reviews”.

7. Long Tail Keywords – You may have not thought about yourself

User created reviews often contain powerful long tail targets and keyword phrases. Those consist of 3 or more words. Having varied content is proven to increase rankings; plus searchers are likely to input those same or similar phrases in locating relevant results.

8. Google is ranking websites with reviews higher.

Google’s ranking algorithm is increasingly looking for Reviews. Currently reviews make up about 7 to 10% of the overall ranking factors consisting of website. citations and local information and links. Even at a conservative 7% – No business can afford to miss out on reviews anymore.