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Asphalt Contractor Reputation Management

Asphalt Paving Company Reputation Management 

Asphalt paving contractors can struggle with reputation management, mostly because it’s not something you have a chance to think about with your busy schedules.

Providing high-quality paving, managing materials and equipment, and giving customers the best service possible usually takes up all of your time. But neglecting reputation management for asphalt paving contractors is a costly oversight.

Potential clients are looking at your online reviews and comparing them to your competition. 9 out of 10 potential clients say online reviews are a key factor in helping them decide which contractor to hire for a paving job.

Do you know what people are saying about your company, and what impact that has on your bottom line? Just one negative review can cost you at least 30 potential clients, which means thousands of dollars lost. 

Fortunately, Reputation Builder is the perfect asphalt paving contractor online reputation management system. It makes collecting positive reviews automatic, monitoring online reviews across the web a breeze, and dealing with negative reviews so much easier. 

get - bing-reviews

How Does Online Reputation Management for Asphalt Paving Contractors Help?

Reputation Builder’s asphalt paving contractor reputation management system puts the power to monitor online reviews and take control of your reputation automatically, and without hassle.

Instead of remembering to ask every single client for a 5-star review during the transaction phase, Reputation Builder will do it for you automatically, in a way that’s easiest for your client to quickly upload a 5-star review.

This can quickly build your library of 5-star reviews, which is necessary to combat any negative reviews.

Reputation Builder also helps you catch bad reviews before they go online, which can help you resolve the customer’s concerns.


*Your logo and your image will be shown on the Review Kiosk

Why Online Reviews Are Extremely Important?

  • A single negative online review can cost an average loss of 30 customers.
  • Respondents said that NEGATIVE online information made them change their mind about using a service that was recommended to them!

Do Asphalt Paving Contractors Need an Online Reputation Management System? 

Remember that even if just one bad review about your company goes online, whether honest or not, all of your potential customers will look at it. 80% of those potential customers will look to your competition next. It’s important to understand the statistics on how potential customers use online reviews to get the full picture:

  • Each bad review requires about 40 5-star reviews before potential customers will ignore it.. 

  • Only about 10% of satisfied customers will post a happy review, however....

  • Angry customers are highly motivated to post negative reviews.

  • And 90% of people make their purchasing decisions based on the reviews they encounter about your business. 

The online marketplace gives your potential clients the opportunity to choose from many different asphalt paving contractors. In order to stand out and be “the one” people trust, your online reputation needs to show that you are a 5-star company. Even if you do provide the best service and quality in your area, if your online reviews do not reflect this, you will lose business. Reputation Builder can help you take control.

Stand Out From  the Crowd

In today’s online world, when customers have so many choices between businesses, you must stand out from the crowd.

Benefits of Online Reputation Management Software


Get 5 Star Reviews

Gain testimonials to display on your website automatically and encourage positive online reviews on Google, BBB, Facebook and more.


Automate Reviews

Just drop in an email address, upload a list, link to a landing page, use our tablet kiosk mode and automate your feedback process.


Increase Your Revenue

90% of Consumers said positive reviews influence their buying decision.  5 Star reviews means more business and more sales.


Improve Rankings

Online reviews do more than just create a better relationships, they work towards improving your websites ranking on search engines like Google, Bing, Yahoo! and more.


Higher Keyword Content

Online reviews help your business website to have a steady influx of SEO keywords that help your business have a more prominent online presence.


Consumer Loyalty

Consumers who take the time to leave an online review for a business are far more likely to feel a certain loyalty to your business and keep coming back year after year. 

Reputation Builder Automates Asphalt Paving Contractor Online Reputation Management 

Your potential clients are searching for online reviews that will help them get the best value for their money. You strive to provide that best value, so it’s important that your online reviews demonstrate your 5-star reputation clearly and decisively. Reputation Builder makes this entire process easy, fast and effective—at an incredibly affordable price by:

  • Automatically requesting a 5-star review from each customer at the point of transaction, in whatever way is most convenient for them and for you (kiosk, text, email). 

  • Providing a simple tool that turns your 5-star reviews into great social media posts to boost your marketing reach

  • Capturing negative feedback before your transaction with the client is finished, giving you the opportunity to make things right and prevent a bad review from leaking onto the internet in the first place.

How Reputation Management System Works

Step-1. ReputationBuilder Sends Feedback Request

  • Select review sites (see details) . We recommend you choose 2-3 online review sites that matter most to your business to include in your request. 
  • Add your customer's name and email into (1) the dashboard or (2) use Kiosk mode in-person or on-site
  • System will send a customized email to get feedback from your customer. 
  • Our system is mobile friendly.  You and your customer can use it on tablets and smartphones. 
  • Simple, fast and easy.
Reputation Builder -Add Customer Screen

Step-2. Your Customers Give Feedback

The customer is asked to rate how likely they are to refer your business to a friend and to comment on their experience.

Customers that rate you highly (you set the rating criteria) will then be asked to consider reviewing your business on one of the important review sites you have selected for your account.

Customers that rate you low will not be asked to post online reviews.  Poor customer experiences are captured privately so you can follow-up with the customer to resolve their issue.

Reputation Builder - Feedback Page

Step-3. Testimonials Added To Your Website

Customer testimonials will be displayed on your website automatically.  

You can select which testimonials you like to display on your website.

All testimonials on your web site will be marked up with SEO friendly Schema code.

Our platform allows for manual control of the testimonials or you can automatically set for feedback above a specific rating score (example: 8 or above) to display on your widget and website.

Reputation Builder - Testimonials Page

Step-4. You Get Positive Online Reviews

Customers that rate you at or above your selected “positive rating” will be then asked to rate you on one of the 3rd party review sites you have selected.

This step offers direct links to your Google+ Local page, BING, Facebook page and dozens of other business profile pages and review sites so they can easily review your business.

Generating a steady and consistent stream of online customer reviews is important for your online reputation and ranking on Google and other search engines.

* Positive Reviews Encouraged: Our customer segmentation sends only happy customers to your selected review sites to leave a positive review.

Over 100 Review Sites: We have integrated with over 100 review sites like Google, BING, Facebook, Trip Advisor and industry review sites.

Improve Your Reviews & Visibility: Long-term, consistent use of our platform will gain you testimonials, online reviews and better SEO visibility.


Review Monitoring & Reporting

You can easily manage your online reviews with our easy to use, mobile friendly system.

Your business benefits from multiple levels of feedback, encouragement of positive online reviews and an easy to manage dashboard whether you run just 1 or 1,000 locations.

Stop guessing and hoping for satisfied customers and ensure you are meeting their needs and growing the sharing of their experience with your business.


Kiosk & In-Person Mode

In addition to the automated system, you can also use Reputation Builder's "Kiosk Mode".

RB allows you to request feedback from your customer on-site.

This is ideal for restaurants, medical offices, veterinarians, contractors, handyman and any other business that works and interacts with their customer in person.

Click Here >> Read More About Kiosk Mode


Reputation Management Tips for Asphalt Paving Contractors

5 Reasons Why Reputation Management for Asphalt Paving Companies is Essential

Reputation matters for every business, and it’s no different for asphalt paving companies.

In fact, there are some unique reputation and marketing issues that paving companies need to deal with that many other companies don’t. While some paving companies stick with the residential market, others service entire towns and large businesses.

The stakes are extremely high, one way or the other, and maintaining a good reputation is critical to staying in business.

Aside from doing a high-quality job on every contract and keeping up with good customer service, there are also online trolls and unavoidable problems and misunderstandings that can leave your business reeling.

That’s why reputation management for asphalt paving companies isn’t a luxury—it’s a necessity.

Here’s 5 reasons why:

1. Online Reviews Have Big Influence with Potential Clients

Whether your asphalt paving company serves the residential or commercial markets, at least half, if not more, of your potential customers are searching for online reviews about you and your competitors.

It’s an extremely competitive business and not everyone in the game is playing by the rules.

How confident are you that the online reviews your customers are leaving about you are accurate?

How can you be sure that you’ve even seen all of those online reviews? How can you report trolls who are just out there to stir up trouble?

And how can you resolve client issues personally, in a positive way, so that the positive reviews outweigh the bad?

Reputation defender services for asphalt paving businesses are essential to getting ahead of these problems.

Statistics show that just one poor online review can cost an asphalt paving company up to 30 potential customers. And it’s the unfortunate truth that unhappy customers tend to post more negative reviews than happy customers are to post positive reviews. You may have 10 absolutely satisfied customers who remain silent while one cranky person posts a nastygram. It’s not fair, but it’s very common. How much could just one bad review cost your paving company?

2. Reputation Repair for Paving Companies: The 12 to 1 Ratio

Before you despair about the potential cost of that one bad review, let’s look at the solution. First of all, research indicates that it takes about 12 positive reviews to cancel out the negative impacts of one nasty review.

So, the focus should be on proactively collecting those positive reviews from all of your happy customers. This is exactly where Reputation Builder excels.

It puts reputation repair for paving companies into a simple, mobile solution that empowers you to collect reviews on the spot, when you’re having a great experience with a customer. You can configure the way you want to collect those positive reviews so that it makes the process easy on your customer.

Reputation Builder gives you the opportunity to counter potential bad reviews with a library of happy ones. When a potential customer sees that 12 to 1 (or better) ratio of positive to negative reviews, they can more easily see that the negative reviews came from a customer who was just having a bad day or from a potential troll.

I feel awesome about my experience with ReputationBuilder. It is an easy to use and affordable platform for collecting reviews and managing my online reputation. And, it's very affordable for the many, many features that the platform includes. 

Stephen S.

3. Overcoming Trolls, Industry Problems and Angry Customers

There are a lot of trolls on the internet who make it their business to wreck other people’s businesses. And for asphalt paving companies, there is the added problem of negative press and reputation generally that springs from the numerous door-to-door scams and court cases with companies that did not keep their promises to their customers.

This makes potential clients even more careful about choosing their paving company. Online reviews and testimonials play a huge role in your customers’ decisions.

Again, having a large collection of positive reviews, honestly collected through the Reputation Builder system, can help. But it goes a step further still.

Our Reputation defender services for asphalt paving businesses help you capture feedback from customers before it goes online, thereby giving you a chance to remedy problems with unhappy customers before their unhappiness leaks out onto the internet.

This is called the “Feedback First” feature in Reputation Builder, and it can help you stop bad reviews before they ever get going, while also helping you improve customer service and build better relationships with them that can lead to positive word-of-mouth as well.

As for trolls who post bad reviews just for the fun of it, it’s best to ignore those or report them. If you have a large collection of happy reviews, it’s possible people will be able to tell they’re trolls in the first place. In either case, stay calm.

In today’s world, online reviews create a huge impact for every business, and asphalt paving companies experience some unique challenges that make proactive online review collection and “Feedback First” even more urgent. and start building up your positive reputation online so that you can counter unhappy reviews and build great customer relationships for years to come.

4. Asphalt Paving Companies: Collect Online Reviews or Lose Business

Let’s talk for a moment about asphalt paving companies that have no online footprint at all. No positive reviews, no negative reviews.

How do potential clients view this situation? First of all, seeing how important online reviews are to potential customers, a complete lack of reviews is almost like having just negative reviews, or it could tell the potential customer that you haven’t been around long enough to have any kind of reputation at all. This is not what they’re looking for either.

So, taking a proactive approach to reputation management for asphalt paving companies is essential for visibility reasons as well!

You may have been operating for several years, but if you have no online footprint, no website and no online customer reviews, potential clients have nothing to go on.

Google won’t be able to pull your website up during a customer’s online search for asphalt paving companies. It’s as if you company is invisible. And that’s not what you’re looking for.

Using Reputation Builder to build your online cache of happy customer reviews can actually boost your SEO visibility with search engines like Google and others, playing an important role in your online marketing strategy.

5. The “Free Marketing” of Online Reviews for Asphalt Paving Companies

Conversely, if you actively collect online reviews and use the Feedback First function of Reputation Builder, you can quickly boost your online presence and visibility to potential customers. Each positive online review is another mention that Google can index in its search results. And those positive reviews can certainly influence people to give your business a try, rather than your competitor.

Reputation Defender Services for Asphalt Paving Businesses are Crucial

In today’s world, online reviews create a huge impact for every business, and asphalt paving companies experience some unique challenges that make proactive online review collection and “Feedback First” even more urgent. 

Try ORM Online Reputation Management Software for asphalt paving businesses now and start building up your positive reputation online so that you can counter unhappy reviews and build great customer relationships for years to come.

Affordable Reputation Management for Asphalt Paving Contractors

As an asphalt paving contractor, it can be challenging to keep up with monitoring your online reviews effectively by yourself. Reputation Builder empowers you with the fast and easy tools you need to keep your 5-star reputation on top. Sign up today.

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